Visit Wales is encouraging visitors to explore what makes Wales so unique, and by discovering things that you will not find anywhere else in the world
Wales currently attracts and caters for around 10 million visitors a year, including 1 million international visitors. Wales is already considered to be the UK's leading adventure destination, as it is a natural-born playground with mountains and forests that crisscross with walking and cycling trails. There are 641 ancient castles to explore, as well as 7 national museums - all of which are free to visit, and of course of own language, Welsh, to get your tongue tied up in.
Wales is a country like no other. It is built on a rich history of culture, heritage and legend, shaped by unbridled waters and enriched by the creativity and passion of its characterful people. With endless layers of identity, there is no end of things to uncover here.
Culture - Wales thrives on culture, past and present.
Routes - With three major roads, it is easier than ever to travel the length and breadth of the country
Isles - There are 50 islands that lie in Welsh waters, some in clusters and some standing solo.
Passion - The people will grip you with their passion for sport, language and traditions.
Wilderness - Alongside the 3 million people, you can see dolphins, whales, seals, deer, puffins and of course sheep.
Taste - The seasons, geography and produce delicious homegrown ingredients. From Welsh cakes, to rarebit, to local brews.
Be sure to check out #FindYourEpic or #GwaldGwald on your social media for some incredible pictures of delicious food and drink, an outstanding natural landscape, and our unique culture.